Email: hire@joe-likes-data.co.uk
Highly motivated analyst with competencies and experience across a wide range of areas, is motivated to continue to learn new skills and firmly believes that this is a requirement in digital fields.
EO Group
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Provided key analysis and insight and reporting on customers purchasing behaviour. Used Python to build the pricing model for the business to improve price perception. Built reporting dashboards in Power BI that provided stakeholders with regular KPIs that they need.
Airtime Rewards Ltd
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Provided key analysis and insight and reporting on members app usage, purchase, redemption and contact behaviour in order to enable key stakeholders to make the decisions on business strategy.
Utilised knowledge of Bayesian statistics to build a suite of in-house reporting on A/B testing and experimentation to inform product owners of the likely holistic impact of experiments delivered.
Built forecasting tools to empower finance and sales teams to make accurate forecasts on sales and redemption figures as well as the creation of models.
JD Sports Fashion PLC
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Provided insight on how users were using the apps and websites informing the creation of A/B tests and subsequent UX improvements.
Provided actionable insights around purchase behaviour, customer retention and acquisition channel performance to inform business decisions.
Built reports and dashboards in OBIEE and Power BI which provided stakeholders with the regular data they needed to make decisions.
EO Group
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Implemented Google Analytics tracking across various websites using JavaScript and Google Tag Manager implementations.
Provided insight on how users were using the websites needed for a redesign of the group's flagship website.
Provided insight on purchasing behaviour, customer retention and lifetime value which allowed for better targeted promotions and an improved acquisition strategy.
Built reporting dashboards in Power BI that provided stakeholders with regular KPIs that they needed.
EO Group
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Lead an in-house PPC team and responsible for the performance of EO Group paid media spend across multiple companies and countries.
Built on existing paid media strategies and mechanisms and developed new paid media strategies for product listing ads, display remarketing and RLSA.
EO Group
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A key member of the in-house PPC team. A joint architect of the paid media strategy and in-house bidding algorithms/mechanisms.
In this role performed analysis and modeling on various aspects of the business which provided actionable insights to the wider company and could be used to direct paid media strategy.
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MSci Mathematics – 1st Class
Completed an integrated master’s in mathematics which included modules on linear algebra, real and complex analysis, abstract algebra, probability and statistics.
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